You finally decided to do it. You stopped holding yourself back from your dream career and took the plunge. Gone are the days where you work for other people; you’re your boss now, and the head of an exciting new beauty business.
It’s time to kickstart this new career by promoting your company far and wide – but how do you make a beauty business stand out? It’s a saturated sector, but if you focus on the right key selling points loads of people will be intrigued.
Highlight Your Top-Quality Beauty Equipment
Why should someone pay for your beauty services over others? Or, why should they pay instead of doing the same treatments at home? Think about how to separate your company from the rest – it’s all in the equipment.
If you provide eyelash treatments, you need high-grade tools like the professional tweezers sold by BELO Lash. Those of you who offer skincare treatments need top-of-the-range equipment to give your company the edge. For example, if you do laser hair removal, you need a proper industrial device that’s way better than the laser hair removal devices people can use at home.
Invest in quality tools/equipment and make sure people know about it. You start building the aura of quality around your brand, which will pique the interest of many consumers.
Provide Innovative Beauty Treatments
You’ll struggle to make it far if you offer what everyone else does. Think outside the box! Provide beauty treatments that none of your closest rivals provide. Do your research and see the latest innovations within the beauty industry and how you can use them to your advantage.
It’s all about seeing what’s on offer in your area. There could be no beauty clinics near you that provide things like microdermabrasion, fillers, etc. You don’t need to create a new treatment out of thin air; you just need to offer things that are rare where your target market is involved. Highlight these treatments as your USP, drawing in loads of new clients.
Focus On Sustainability & Ethics
There’s a big shift in the beauty industry as everyone becomes more concerned with the sustainability and ethics of things. Consumers are regularly checking beauty brands to be sure they’re sustainable and ethical, so this can come back to bite your business if you’re not careful.
Ensure you use ethical beauty brands and focus on developing sustainability practices for your company. Then, promote them! Display your commitment to sustainability, and mention that you only work with or use products from ethical brands – do whatever it takes to show that you’re a forward-thinking business. It builds trust with consumers and you’ll see plenty of people choose your business over others purely thanks to this.
The best way to think of selling points for your beauty business is to consider what you’d like to see from beauty companies. What means the most to you? You’ve already got three ideas to get started; come up with a few more and then base your marketing campaigns around these core ideas.